TYPE OF PROJECT: FREELANCE / STUDENT PROJECT
TEAM: JEANNETTE WILHELM, HANNAH MURR
COOPERATION: FUNKENWERK AUGSBURG, FLUGBEREITSCHAFT, Prof. STEFAN BUFLER
2020 – 2022
IDENTITY DESIGN
POPUP LIVING
SOLUTIONS FOR SMALL LIVING
We created the corporate design including logo and visual identity for print products for the Augsburg-based start-up "Popup Living". The startup has set itself the task of making optimal use of small living spaces through modular submission components. For their visual appearance, it was important that they come across as a young company and their product as a refreshing and inventive solution.
THE FIGURATIVE MARK IS A THREE-DIMENSIONAL "L" WHICH VISUALIZES THE SIDE VIEW OF THE MODULAR WALL UNIT AND STANDS FOR "LIVING"
In order to transfer the idea of three-dimensionality to the entire company branding, texts and color areas set at an angle of 9° are a recurring design element.
Living
Sleeping
Working
Dressing up
Construction Costs
Cooking
Regionality
Demand
Sustainability
More Living Space
Modularity
Space Consumption
PLAYFUL, HUMOROUS AND ORGANIZED ARE THE REQUIREMENTS FOR THE BUSINESS MATERIALS
This allows Popup Living to present its living walls clearly and simply at trade fairs and pitches. The Christmas card with the pop-up L and amusing design fits in perfectly with the company spirit.
